About Us
Family-Owned Pool Service in East Palo Alto
Meet the family behind Clean N Clear Pool Service. 20+ years of experience serving the San Francisco Peninsula. Locally owned, reliable, and trusted by neighbors.
A Family Business Built on Trust, Not Just Chemicals
For over 20 years, Clean N Clear Pool Service has kept Peninsula backyards clean, safe, and swim-ready — one honest visit at a time.
OUR STORY
Meet Isidro Guerrero — Founder of Clean N Clear Pool Service
Clean N Clear Pool Service was founded by Isidro Guerrero, who brings more than 20 years of hands-on experience to every pool he services. What started as one technician determined to do the job right has grown into a trusted, family-owned pool care company serving homes throughout the San Francisco Peninsula.Isidro built this business on a simple idea: treat every customer's pool like it's his own. That means showing up when he says he will, being upfront about pricing, and never cutting corners — whether it's a routine weekly cleaning or a full equipment repair.Two decades in, that philosophy hasn't changed. Clean N Clear is still family-run, still local, and still answers the phone when you call.
WHY WE STARTED THIS BUSINESS
Built From Real Experience, Not a Franchise Playbook
After years of working in the pool service industry, Isidro saw the same problem repeated across the Peninsula: homeowners stuck with rotating technicians, inconsistent scheduling, and companies that treated pool care like a numbers game instead of a relationship.Clean N Clear was started to be different — a business where the person who answers your call is the same person (or family) who's been running the company since day one. No call centers. No corporate scripts. Just experienced technicians who know Bay Area pools, and a family that stands behind the work.
OUR VALUES
What Clean N Clear Stands For
Family-Owned, Locally Operated — Based in East Palo Alto, serving the neighbors around us.20+ Years of Hands-On Experience — Real expertise, not a script.Honesty Over Upselling — We tell you what your pool actually needs, not what pads an invoice.Consistency You Can Count On — The same technician, the same schedule, every time.Pride in the Work — Every pool is treated like it's part of our own family's home.
OUR EXPERIENCE
Two Decades of Peninsula Pools
Over more than 20 years in the industry, Isidro and the Clean N Clear team have serviced pools of every kind — from small backyard pools in East Palo Alto to larger properties in Atherton and Los Altos Hills. That experience means we've likely already seen (and solved) whatever your pool is dealing with, from stubborn algae blooms to aging Pentair and Jandy equipment that needs a careful hand.This isn't a business that started last year and is still figuring things out. It's two decades of real-world knowledge about how Bay Area weather, water, and equipment interact — and how to keep a pool genuinely clean, not just chemically treated.
FAMILY BUSINESS
Why "Family-Owned" Actually Matters Here
A lot of companies use the phrase "family-owned" as a marketing line. At Clean N Clear, it's simply how the business runs. Decisions about scheduling, pricing, and how we treat customers aren't made by a corporate office — they're made by the family that built this company from the ground up.That structure means accountability. If something isn't right, you're not stuck navigating a call center — you're talking to the people who actually run the business and stand behind every visit.
SERVICE AREAS
Proudly Serving the San Francisco PeninsulaClean N Clear Pool Service provides weekly maintenance, repairs, and cleanups throughout:
Services Overview
Full-Service Pool Care for Every Peninsula Home
From weekly cleaning and chemical balancing to green pool recovery and equipment repair, Clean N Clear Pool Service keeps Peninsula backyards swim-ready year-round. Our licensed technicians handle every detail — skimming, filtration, pumps, heaters — so you enjoy a spotless, worry-free pool without lifting a finger.
Get a free quote today. Serving East Palo Alto and the entire San Francisco Peninsula.